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Google AnalyticsTM
Third Edition
Jerri Ledford,
Joe Teixeira,
Mary E. Tyler


Table of Contents 

Introduction   

Part I Getting Started with Google Analytics

Chapter 1  What’s New in Google Analytics

Chapter 2  Why Analytics?

Chapter 3  Creating Your Analytics Account

Chapter 4  The Settings Dashboard

Chapter 5  Account Dashboard Basics

Part II Analytics and Site Statistics: Concepts and Methods

Chapter 6  E-commerce Concepts and Methods

Chapter 7  Basic Metrics and Concepts

Chapter 8  Setting Up E-commerce

Part III Advanced Implementation

Chapter 9  Advanced Dashboard Features

Chapter 10 Filtering Analytics Data

Chapter 11 Setting Goals

Chapter 12 Funneling Visitors to Their Destination

Chapter 13 Google AdWords Integration

Chapter 14 Hacking Google Analytics

Part IV The Reports

Chapter 15 Analyzing Visitors

Chapter 16 Traffic Sources

Chapter 17 Content Overview

Chapter 18 Site Search

Chapter 19 Event Tracking

Chapter 20 E-Commerce Tracking



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